As is apparent, Above-The-Line activations are marketing activities that are generally undertaken as a brand-building exercise, and to establish a clear brand image among a massive audience.
Below-The-Line activations are highly targeted and advertisements are created considering all the necessary parameters of the audience’s interest, to better connect with them. Gaining audience interaction.
A corporate event is, unsurprisingly, any event sponsored by a business for its employees, clients, or potential clients. Corporate events in India can range from sprawling industry conventions